White is never just white. From Maugham’s radical take on modernism to Jackie Kennedy’s iconic Presidential apartments, from minimalism’s ascetic emptiness to Pantone’s latest Colour of the Year, white has always carried meaning — virtue, power, taste, absurdity — and plenty of surprises. Across fashion, interiors, art, and politics, we trace its curious, contradictory life, and find that the more it pretends to be neutral, the more it reveals.